Pathway
About Pathway
A Mexico City–based boutique advisory firm helping international healthcare and life-science companies navigate regulation, partnerships, and market entry — and helping Mexican businesses find the senior talent to grow.
A trusted insider partner for the Mexican market
Pathway is a Mexico City–based boutique advisory and market entry firm founded and led by Eduardo Franky Zapata. The firm helps international companies navigate the complexity of entering and scaling in the Mexican and broader Latin American market.
Foreign companies — particularly in Life Sciences, MedTech, FMCG, Consumer Health, and Dermo-Cosmetics — face real barriers entering Mexico: unfamiliar regulatory frameworks, opaque distribution dynamics, and a shortage of senior executive talent with the right sector depth. Pathway fills that gap with insider knowledge, an established network, and senior-level execution — not just strategy decks.
25+ years inside the industries we advise.
Eduardo’s career spans senior roles at Grünenthal, Bayer Group, Schering AG, Merck & Co., and Pharmacia & Upjohn, as well as founding and scaling multiple business ventures in Mexico — including Pro.Med.CS Praha and Healthic. He has led or been a team member on $500M+ in licensing transactions across Latin America. He is based in Mexico City and works fluidly across English and Spanish.
Career highlights
- Senior roles at five multinational pharmaceutical and healthcare companies: Grünenthal, Bayer Group, Schering AG, Merck & Co., and Pharmacia & Upjohn
- Founder and operator of Mexico-based ventures Pro.Med.CS Praha and Healthic
- Life Sciences Lead Partner at World Talent Advisors
- Team lead or member on $500M+ in licensing deals across LatAm
Education
- Degree, University of Florida
- Executive programs at MIT Sloan, Cranfield School of Business, and EAFIT
Why Pathway is different
Founder-led
Clients work directly with Eduardo — not with junior consultants.
Dual capability
Market entry advisory and executive search under one roof, one relationship.
25+ years of relationships
Personal relationships across Mexican pharma, distribution, and retail built over decades.
Entrepreneurial track record
Built businesses from zero in Mexico — advises from lived experience, not theory.
What we’re working toward
Mission
“To be the trusted insider partner for companies and executives navigating the Mexican market — connecting international ambition with local knowledge, relationships, and execution capability.”
Vision
“To become the reference firm for Mexico and Latin America market entry and talent advisory in Life Sciences, MedTech, Consumer Health, and adjacent sectors — the first call a foreign executive makes when considering Mexico.”